How the Cubs Mastered the Free-Agent Sales Pitch

Mesa, Ariz.

Tyler Chatwood thought he knew what to expect when he met with the Chicago Cubs this offseason to discuss the possibility of joining them as a free agent. He assumed he would hear plenty about the Cubs’ recent on-field success, their plan for him in the starting rotation and, of course, the boatload of money they could offer to lure him.

Instead,…

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